Marketing Management
Develop the core marketing management skills and competencies. The core competencies include marketing knowledge, planning, control, problem-solving and communication. For ...
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admin
Category
- Description
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ASMI508
Marketing Management Course
Planning, building and managing markets and customers.
| Course Methods | Experiential Training, Workshop Method and Real-World Project Work. |
| Course Venue | Online or on-site in Bern, Switzerland; Kigali, Rwanda; or Lagos, Nigeria. |
| Course Duration | 10 days for on-site participation and 15 days for online participation. The final 2 days of the online programme shall be spent on-site for excursions to relevant industries in the vicinity and professional networking. |
| Course Dates | Online courses are accessible asynchronously and become available upon registration for personalised access. For on-site participation, course dates are as published on our website. |
| Course Fees | On-site: CHF 250 | Online: CHF 150 |
| Payment | Full payment in advance. |
| Other Course Options | On genuine grounds, online participants may place their attendance on hold once and join subsequent classes without additional charges. Group registration is also available for organisations at a reduced price. |
| The Advantage | Training Certificate and Globally Applicable Training Excellence. |
Course Audience
Anyone interested in advancing their knowledge in marketing management, including experienced managers and new starters wishing to fast-track their knowledge for effective performance at their place of employment or in their own businesses.
Course Objectives
- Provide an understanding of the marketing management framework of a business organisation.
- Offer experiential analysis to understand the challenges faced by Chief Marketing Officers and Marketing Managers.
- Focus on marketing management best practices, tools and models for implementing an effective marketing and sales management system.
- Emphasise the planning and execution of strategic marketing programmes.
- Provide insights into how to develop marketing strategies, initiatives and programmes that build and sustain a competitive market advantage.
- Provide a practical framework for planning and controlling marketing communication programmes.
Training Focus
Develop the core marketing management skills and competencies. These competencies include marketing knowledge, planning, control, problem-solving and communication.
Training Model
- Real-World Experience and Workshop Learning Model
- 45% Theory, 35% Workshop, and 20% Experiential Project Work
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Course available for 15 days
Course details
Duration
180 Days
Lectures
1
Level
Advanced
Training Certificate, Globally Applicable Training Excellence
180 Days Access
Training via online platform